Hospitality and VIP events are an important marketing tool that helps grow and maintain the loyalty of key players. Every company and organization has someone they consider a VIP. You have them, too. Have you thanked or acknowledged them recently? Strengthening these relationships could have a significant impact on increasing your revenue.
A VIP could be your top customer. In some cases, a top customer could represent up to 50% of an organization's business. For a nonprofit company, a VIP could be your top donor. Or it may be customers who refer business to you. Whomever your VIPs are, make sure you are inviting them to your current events and creating events for them that show your appreciation. Orient will work with you to keep these relationships strong and increase VIP loyalty.