Exhibiting at a trade show has many benefits for your business – from credibility to visibility. Establishing a presence for your company at a trade show gives you a powerful platform for meeting prospective customers, reaching out to your existing clients and building a more established and dependable brand. It is a great opportunity to present your latest products to customers and business partners.
With the right strategy, like most forms of marketing, a trade show can be a very profitable choice. Every trade show your business participates in is an opportunity to radically expand your company’s customer base.
Exhibiting at a trade show or Expo gives your company’s sales team an extraordinary level of access to hot prospects, all with reduced apprehension that comes with traditional direct sales. Typical objections disappear as customers are in a buying or research-focused mood. Orient will show you how to use your exhibit strategically to capitalize on this opportunity.
Hosting a trade show or Expo is also an excellent way to establish your company as a leader in the industry. Orient will work with you to create, plan, execute and market your trade show. Sponsoring or hosting is a great way to transform your business from an unknown establishment into a talked-about, lucrative and highly effective enterprise.