Desk Research

Desk Research is an integral part of any Market Intelligence and Market Research study.

Also known as Secondary Research, it can aid the researchers in understanding a particular market or industry in order to ask intelligent questions during interviews.

In Competitive Analysis, Desk Research is also used to map out potential sources of information such as industry associations, former and current employees of major players, industry experts and regulators.

Orient will research material published in research papers and databases, news articles, statistics, reports, data sets and Market Intelligence. It helps you to analyze the external market environment, identify broad trends and shifts in an industry.