Also commonly known as secret shopping and field research, this methodology is an excellent, cost-effective tool to gather information on the frontline.
Mystery shopping helps you understand how your customers view your people and the experience they receive. You then can refine any gaps, hassles or opportunities in the customer journey to help sales and marketing perform optimally.
It helps improve your frontline performance and lets you see your business from all angles so you can better understand your people, your competitors and your market.
Our mystery shopping services include onsite, telephone and web-based programs for consumer and B2B organizations, across a wide-spectrum of business categories.