Market Research
Uncover new business opportunities
Market research is a very important step organizations should take before committing to any new major business strategy. Market research is also an invaluable step for new organizations so they can better understand their market, and most importantly, if their business offer will generate any demand from the market in which they’ll operate. Market research is the first step when developing a marketing strategy or plan, and it can be accomplished by primary market research, secondary market research, or both.
Primary market research allows organizations to uncover valuable information to guide them in the development of important business strategies, such as new product development or launch, new market penetration, consumer behavioral change, market needs, and more.
When conducting primary market research, we use both qualitative and quantitative survey methods, including: Interviews; Focus groups; Onsite surveys; Telephone surveys; and Direct mail surveys
Orient helps you identify your goals for the survey and write strategic questions to gain detailed information about the topic of study from the consumer’s attitudes and behavior perspective.
Secondary market research can be a more affordable research method, depending on the scope of the project. Through secondary research, we analyze reputable and validated public data sources to find relevant information on the topic of study.
MAKE INFORMED DECISIONS, AS ALWAYS
Orient offers a wide range of qualitative market research services that go beyond consumer research and analysis to uncover insights that translate into transformative business opportunities for brands.
- Brand Architecture
- Positioning
- Communications & Messaging Strategy
- Product Innovation & Renovation
